Latin American Museum

Background

I rebranded a museum of my choice, redesigning its logo, color palette, and website design. I carefully selected imagery to reflect the museum’s vibe and created a website with three pages for a seamless visitor experience.

Roles/Responsibilities

Brand Designer, UI Designer

Tools Used

Figma, Adobe Illustrator

Design Problem

The design problem centered around the need to refresh the branding and website of a chosen museum to better align with its identity and attract visitors effectively. The existing branding lacked appeal and failed to communicate the museum’s essence, while the website design did not provide a user-friendly experience. The challenge was to create a cohesive brand identity, including a new logo, color palette, and imagery, while also developing a modern website design with improved functionality and navigation.